Jacob Boghosian will lead a masterclass at AFS HQ on Thursday, January 22, offering an intimate, first-hand breakdown of how the STRANGER THINGS logo came to life, and how thoughtful design and branding can shape cultural impact.
📆: Thursday, January 22
🕢: 7:30pm
📍: AFS HQ
🎟️: Free
Jacob Boghosian is a creative director who is best known for designing the STRANGER THINGS logo. Jacob Boghosian’s clients include Netflix, Prime Video, Paramount, Lionsgate, Microsoft, Oracle, Vitamin Water, The Los Angeles Times, and Sega.
What should you expect from this masterclass?
This masterclass offers a rare, behind-the-scenes look at the creation of one of the most recognizable logos in modern television. The session will consist of an in-depth walkthrough of how the logo came to be, including the initial brief, client relationship, constraints, level of creative freedom, how key decisions were made, and how the final visual identity took shape. The conversation will expand into broader themes of branding as visual storytelling, exploring how design communicates tone, emotion, and narrative. The masterclass is designed as a roughly 75-minute presentation followed by an open, interactive discussion with the audience.
Who is this masterclass for?
This masterclass is open to everyone, and will be especially valuable for designers, creatives, marketers, filmmakers, and anyone interested in how visual identity shapes narrative, cultural impact, and brand storytelling— and the real-world process behind creating an iconic piece of design.
Limited seats available.